Chip and Dan Heath, writing in Fast Company, show us "How to sway people’s decisions with the gentlest of nudges." The basic premise is that people can be influenced to make a decision by how the default position is crafted. Because inertia is so crucial, world-class nudgers recognize that the default option is critical. Chances […]
Stay Connected
Follow Entrepid on your favorite social network for exclusive information, business updates and financial insights for entrepreneurs.
READ MORE