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Tag Archives: Marketing

Tuesday Links for 5/6/08

May 6, 2008 0 Comments

Clate Mask, posting at Small Business Trends, cautions against On Again, Off Again marketing. His first point: You are a marketer, not a provider of product x or service y. You are a marketer. There’s more, so be sure to read the whole thing.  Next, Paul Michelman, posting on HBR’s Conversation Starter, tells us How […]

Surviving And Thriving In A Recession – Part 3

April 4, 2008 0 Comments

The beginning of the series can be found here. This post is about marketing in a recession. Don’t Be Timid Businesses that survive and thrive during slow-downs, and become even stronger during recoveries, are the ones who aren’t afraid to go after growth when their competitors are hunkering down. Preserving profits and cash flow is […]