Financial Clarity for Entrepreneurs

Tag Archives: buying process

Tuesday Links for 5/13/08

May 13, 2008 0 Comments

Chip and Dan Heath, writing in Fast Company, show us "How to sway people’s decisions with the gentlest of nudges." The basic premise is that people can be influenced to make a decision by how the default position is crafted. Because inertia is so crucial, world-class nudgers recognize that the default option is critical. Chances […]