Follow Entrepid on your favorite social network for exclusive information, business updates and financial insights for entrepreneurs.
Joe Pulizzi of Junta42 and Newt Barrett of Content Marketing Today have teamed up to write “Get Content. Get Customers.”, a guide for content marketing. They’ve put up a companion blog for the book and will give you a free sample. Check it out. Next, Conversation Starter has advice on How to Reward (and Retain) […]
Seth Godin asks: Do You Own Trees? He uses the example of Newspapers being stuck on the idea that their value is in the physical form (i.e. Dead Trees) rather than the information. Of course, it’s easy in hind-sight to see the mistakes that the newspaper industry is making, but what about you? Of course, […]
Clate Mask, posting at Small Business Trends, cautions against On Again, Off Again marketing. His first point: You are a marketer, not a provider of product x or service y. You are a marketer. There’s more, so be sure to read the whole thing. Next, Paul Michelman, posting on HBR’s Conversation Starter, tells us How […]