Financial Clarity for Entrepreneurs

Category Archives: Marketing

Tuesday Links for 6/10/08

June 10, 2008 0 Comments

Joe Pulizzi of Junta42 and Newt Barrett of Content Marketing Today have teamed up to write “Get Content.  Get Customers.”, a guide for content marketing. They’ve put up a companion blog for the book and will give you a free sample.  Check it out. Next, Conversation Starter has advice on How to Reward (and Retain) […]

Tuesday Links for 6/3/08

June 3, 2008 0 Comments

Seth Godin asks: Do You Own Trees?  He uses the example of Newspapers being stuck on the idea that their value is in the physical form (i.e. Dead Trees) rather than the information.  Of course, it’s easy in hind-sight to see the mistakes that the newspaper industry is making, but what about you? Of course, […]

Tuesday Links for 5/13/08

May 13, 2008 0 Comments

Chip and Dan Heath, writing in Fast Company, show us "How to sway people’s decisions with the gentlest of nudges." The basic premise is that people can be influenced to make a decision by how the default position is crafted. Because inertia is so crucial, world-class nudgers recognize that the default option is critical. Chances […]

Tuesday Links for 5/6/08

May 6, 2008 0 Comments

Clate Mask, posting at Small Business Trends, cautions against On Again, Off Again marketing. His first point: You are a marketer, not a provider of product x or service y. You are a marketer. There’s more, so be sure to read the whole thing.  Next, Paul Michelman, posting on HBR’s Conversation Starter, tells us How […]

B2B Selling – You Lose!

May 2, 2008 0 Comments

Words of wisdom from Seth Godin: "If it gets to the RFP stage, you lost."