I don’t often disagree with the folks at Creativity Exchange, but I have to on this post.
I think this is an excellent example of extreme marketing.
It’s not going to appeal to everyone – in fact it’s probably going to offend the majority of people. But for its intended market (young, male, X-game loving) it’s spot on. It’s tapping into the rebellious streak that describes these consumers to a “T.”
And while I’m on self-identified rebellion, ever think why 50-something stock brokers, doctors and lawyers ride Harleys? Rebellion seems to be in the American DNA. I wonder why.