A lot of marketing mavens (including The Hairless One) advise us to find and please passionate users of our services or products. It’s better to have prospective consumers either love us or hate us rather than have everyone be unconcerned/unconnected/unemotional. All it takes is a tiny portion of the whole universe of consumers to be passionate about us to create a successful enterprise.
So what happens when you reverse course and tick off your most passionate customers? They leave. And they tell
10 10,000 friends…and so on.
Building your business around passionate users is a two-edged sword. On the one hand you gain customers who don’t shop around to save a few pennies on price. But, and this is a big but, DO NOT MAKE THEM ANGRY! You won’t like it when they’re angry.
Hat Tip: Creativity Exchange